I'm a product designer who started out as a computer engineer, which means I tend to think in systems before I think in screens.

For the past decade I've worked across graphic design, UX, and design systems, with the last few years focused on banking: leading digital experience at Abu Dhabi Islamic Bank, and before that First Abu Dhabi Bank. It's a domain where one unclear sentence or a missed accessibility spec doesn't just dent a metric, it sends someone to a call center, or locks them out of their own money. That stake is what I design for.

My work usually lives one level up from the screen. I build the things that make good design repeatable: accessible design systems, AI-assisted content tooling, and the governance that lets compliance, engineering, and design finally speak the same language. I'm as comfortable shipping a Figma plugin as I am running a tone-of-voice workshop.

Outside of work: motorsport, the gym, and far too many opinions about films.

Let's grab a coffee